What color comes to mind when you think of October? If a pumpkin spice latte-inspired shade comes to mind, this month’s makeup launches are full of all the coppers, rusts, and terracottas you could want. When the leaves start to change color, you can apply them over a PSL-esque lipstick from Freck Beautyadd the same shade to your eyelids with a shadow of Huda Beauty and Anastasia Beverly Hills’ new palettes, and even add extra glitter with a limited-edition lip gloss from Beauty of the cheekbones.
For those who prefer to curate their own fall color palette, Sunglasses face has a new selection of roses to help you switch things up. Essence Makeupon the other hand, has a pastel rainbow eyeshadow palette you can play with, while HipDot has a Share Bear shaped deep lavender shade to consider.
Below, you can check out all of these October makeup launches and more — even fun multi-use sticks from Axiology and Iris&Romero. And if you’re curious what else this month has in store for your next Sephora haul, you can check out our lists of the best haircare and skincare launches.
Sunnies Face FluffMatte Roses
Nine pink shades, like a fuchsia called Party and a mauve called Femmebot, have officially been added to the beloved Sunnies Face Fluffmatte range. Rosas, seen above, is the truest of roses and brings a playful shock of brightness to combat this dull fall weather.
Make Beauty Fun Essence Eyeshadow Palette
To celebrate the brand’s 20th anniversary, the Essence Make Beauty Fun technicolor eyeshadow palette. Filled with 18 shades of rainbow pastels, you’ll want to try out all the daring looks you’ve bookmarked on Instagram with her help.
Jodi Cheekbone Beauty Lip Gloss
Sure, on the surface Cheekbone Beauty Jodi Lip Gloss looks like the metallic pumpkin spice gloss of our dreams, but there’s a deeper story lurking inside this tube. This limited-edition shade is named after Jodi Hancheroff, an Indigenous student supported by Cheekbone Beauty’s 2021 scholarship fund. All proceeds from this copper gloss will go to the 2022 scholarship fund and its recipients.
Anastasia Beverly Hills Pink Metal Palette
The latest ABH palette is here with a dozen stunning new shades to dive into. Each olive, rust, and brown in the Anastasia Beverly Hills Rose Metals palette is more ready for fall than the next. Go for a copper smoky eye look or try something more minimalist with a clear wash of Rose Quartz.
Half Magic Magic Flik Liquid Eyeliner
Donni Davy does it again! The makeup artist behind EuphoriaThe best looks have just dropped this innovative new product. Half Magic Flik Liquid Eyeliner features a unique, flat, paddle-like applicator and a long-wearing, inky black formula to help create graphic, TV-ready looks more easily. Check out our review for more on how to use this fun new tool.
Freck Beauty Makeout Club Soft Blur Lipstick
Over the years, Freck Beauty’s formulas have become highly sought after, and its very first lip product is no different. Makeout Club Soft Blur Lipstick applies like your favorite buttery balm, just with high-impact pigments. Our favorite shade right now is Main Character, a warm rosy brown that goes with any look, but Muse (pinkish beige), Freck Rust (terracotta red) and Baddie (dark brown) are sure to find a time and place. into your fall makeup routine. The best part is that you don’t have to worry about lining your lips. They look best with soft, soft edges.
Exa Ten18 Lash Amplifying Mascara
Calling all clean mascara lovers – Exa Ten18 Lash Amplifying Mascara is about to become a major contender as one of your go-to volumizing formulas. Fibers made from orange peel thicken each lash as you sweep the bioplastic bristle brush across them. Plus, the bamboo charcoal powder not only gives the mascara its black pigment, but also locks its dramatic results in place all day without flaking or smudging.
OK, here’s a launch to help heal your inner child. HipDot Eyecons are the world’s first 3D eye shadows, and they happen to be shaped like Care Bears. Although they look too adorable to wear, you can dust them with a brush to carry the shadow over your lids. Rubbing them with a clean finger also works.
Glamnetic 3 in 1 Brow It All
The Glamnetic 3 in 1 Brow It All streamlines your brow routine into a simple pink pen. One side is a pencil for drawing precise strokes of hair and shapes. The other has a fiber-filled tinted gel to strengthen your brows and a small spooley to brush in both formulas for even application.
Huda Beauty Em[Power]Ed Palette
The new golden Huda Beauty Em[Power]ed Palette is about seeking abundance. It has a whopping 18 shades in six different finishes, including soft mattes, gels that double as eyeliners, crushed flake metals, and shimmers with a wet look. Each has names, like Visionary (a rosy bronze) and Manifest It! (a rose gold), to remind you of your worth and potential as you prepare to face the day.
Multi-sticks have long been a staple in the makeup game for quick monochrome looks, but Axiology puts their own spin on them with plastic-free tubes and ultra-creamy pigments infused with avocado and coconut oils. They glide on without tugging and leave behind gorgeous color for your lips, cheeks, and lids.
CTZN Cosmetics Perfect Pink Lip Kit
Fans of pink-toned nude lipsticks meet CTZN Cosmetics’ Perfect Pink Lip Kit. This carefully curated set brings together coordinating lip glosses, lipsticks and pencil in two universally flattering shades for a foolproof lip look. You can mix and match for dimension or stick with Lahore (a dusty rose) or Maldives (mauve).
Estée Lauder Smoke and Brighten Kajal Eyeliner Duos
Here’s another two-in-one multi-tasking launcher for you to experience. Estée Lauder’s Smoke and Brighten Kajal Eyeliner Duos combine two different liner colors in matte and shimmer finishes in one convenient pencil for stacked winged liner, two-tone lash lines with one color at the top and l ‘other downstairs, or whatever your creativity guides. you towards.
Beauty Pie Lipstick
Jenna Lyons, formerly of J.Crew, now of LoveSeen, has teamed up with Beauty Pie for a range of talc-free refillable lipsticks in Lyons’ must-have shades. Its namesake shade is a sheer orange that you can easily build up to bolder opacity with additional coats of the emollient formula.
Wet n Wild Fantasy Makers Stencil
Get your Halloween makeup done in minutes and fool your friends into thinking you’re a MUA pro with this Wet n Wild Fantasy Makers stencil. Simply stick it on your face and fill it with your favorite eye shadow palette for a spooky, makeup-only costume.
Violette Balm_Fr Bisou
The most anticipated product relaunch of the year is finally here. After months of waiting, the Baume Violette_Fr Bisou is back with a new raspberry shade. The MLBB sheer matte lipstick has been creating buzz on TikTok for the Hot Girl lip product, and it’s sure to gain a ton more traction in the weeks to come.
About Face 1994 Volumizing Mascara
This pick has Halsey’s seal of approval. About Face 1994 Volumizing Mascara does a bit of everything – lengthens, curls and amplifies – for 14 hours straight. Pair with Best of Beauty Matte Fluid Eye Paint for a full, smudge-free eye makeup moment.
Iconic London Super Smoother Blurring Skin Tincture
The Iconic London Super Smoother Blurring Skin Tint is here across the pond to airbrush your complexion in seconds with its range of 18 shades. Packed with amino acids, the hydrating formula evens out skin tone and moisture while keeping your skin feeling like skin.
Iris&Romeo Ceramide Multi Balms
The Iris&Romeo Ceramide Multi Balms are the ultimate combination of makeup and skincare for your fall beauty routine. Whenever your cheeks or lips feel dry, you can dab one on those flaky patches and your skin will be coated in a gorgeous blend of moisture (thanks to nourishing ceramides, oils and butters) and pigments (in peach, pink, or bronze).