Fisker remains an excellent transition game for the evolution of the electric vehicle
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It seems that lately I have been at odds with Louis Navellier of InvestorPlace. So it’s good that finally, with the electric vehicle manufacturer Fisker (NYSE:RSF), I have a topic where we both line up. And don’t think I’m flattering: I own FSR shares and have spoken at length about its potential for profitability.
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If I had to sum up my bullish thesis in one concept, I’ll just give you one name: Henrik Fisker. The man behind the brand, Fisker is not just an entrepreneur, but one of the world’s greatest automotive designers. It spearheads the aesthetics of several iconic cars, including one of my favorites, the BMW Z8.
Beauty is in the eye of the beholder, of course, but come on. When the world’s biggest automakers ask you to sculpt their flagship vehicles, you know you are doing something right. Therefore, beauty and provenance are at the heart of my support for FSR stock.
However, as Navellier pointed out, Fisker now has some substance to support the optimism. As he said, the company “stuck to its production schedule.” With the EV manufacturer’s distinct approach of partnering with other companies to bring separate models to market, management potentially contributes to the FSR stock cause by spreading risk.
According to the latest data, Fisker is expected to start production of its highly anticipated Ocean SUV in November 2022, in partnership with Magna International (NYSE:MGA). Additionally, designer Fisker said on a recent investor call that deliveries are on track to reach the United States and Europe by the end of 2022.
Of course, the FSR stock has been a huge beneficiary of recent developments. After a frustrating ebb and flow, stocks have risen 40% in the last month of the past few days.
FSR Stock requires believing in the approach
To be fair, FSR stock is not without its problems. While production may very well be on schedule, it does require believing that the company will be on schedule. As such, it is still a pre-income company, with all the risks that this status entails.
I’m not going to beat around the bush: it’s not just speculation to bet on FSR stock. Even Navellier gave the shares a “B” rating on its Portfolio Grader. I guess that means good but not good enough to rank among the best investments available.
Other companies, including some speculative firms, have already deployed units. They don’t research and develop the vehicle like Fisker does, preparing it for eventual commercialization. However, with FSR stock it is helpful to take note of the American Evangelist’s playbook.
We never see evangelicals making their plea for the “good life” starting with the consequences, that is, perdition. It is a last resort when all other measures have failed. Instead, you see them chatting, gradually building rapport, and then tailoring a message to suit the topic.
It’s the same principle with EVs. Yes, people love to talk about environmental sustainability, responsibility and fairness. But most people aren’t going to fully embrace sustainability, especially if it comes at a significant cost. So when things are going well, many people are uncomfortable committing to EVs, just as many are uncomfortable committing to the carpenter.
Do not believe me ? The Pew Research Center conducted an investigation into the phase-out of gasoline vehicles. Fascinatingly, he found that electric vehicles “got a mixed reception from American consumers.”
Here is my point. Do you know what would make the transition to electric vehicles easier? Make them as familiar as possible to what most consumers are already driving.
Fisker’s design advantage is a big deal
You might think Fisker’s aesthetic prowess is a plus, even if it’s minimal. I disagree. To me, this is why FSR stock, despite its risks, is so compelling.
Interestingly, another Pew report indicated that church attendance in the United States has declined at a rapid rate. But you know what doesn’t drop? Attendance at mega-churches, which continues to attract new members despite the pandemic. The advantage of the latter over the former is familiarity. Mega-churches cater to young people through casual clothing, non-traditional structures and of course rock bands.
In other words, they evoke intimacy through a shared bond. It’s the same situation with electric vehicles from Fisker. They are not oddly shaped and lack a basic function like a wheel. Instead, the company’s flagship, the Ocean, looks like a sleek luxury SUV. The only difference is the source of propulsion.
It will likely be much easier for Fisker (compared to much of the competition) to sell their EVs once they hit the showroom floor. Of course, the risk is whether it will get there in the first place. This is where the faith part comes in. But if you can overcome this hurdle, FSR stock is well positioned for growth.
As of the date of publication, Josh Enomoto held a LONG position in FSR. The opinions expressed in this article are those of the author, subject to the publication guidelines of InvestorPlace.com.
Former senior business analyst for Sony Electronics, Josh Enomoto has helped negotiate major contracts with Fortune Global 500 companies. Over the past several years, he has provided unique and essential information for the investment markets, as well as for various other sectors, including law, construction management and health.
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