AIA Singapore brings wealth and well-being together for ‘Wealthbeing’

High net worth individuals (HNWIs) such as CEOs, CEOs, and executives can achieve their life aspirations, but they often face common challenges in managing their busy lives. Busy schedules, travel and the demands of continuous high performance often leave them with little time to focus on securing their future with well-rounded personal planning that includes growing their wealth and building their legacy while ensuring to optimize their well-being.

According to Agility Research & Strategy’s WealthLens™ Singapore 2021, COVID-19 has changed the investment behavior and investment portfolios of HNWIs in Singapore and globally, as well as their perspective on what wealth and well-being really mean to them. It is now important for HNWIs to have good health in order to enjoy their wealth and live every moment of every day to the full.

This is why AIA Singapore has developed a value proposition to meet the growing needs of HNWIs. Wealthbeing by AIA is AIA Singapore’s holistic approach, which includes comprehensive solutions to help HNWIs manage and achieve their health and wealth goals.

A new value proposition for your life: ‘Wealthbeing by AIA’

AIA Singapore has been listening to the needs and aspirations of generations of families in Singapore for over 90 years. As a leading insurer, AIA’s brand promise is to enable people to live healthier, longer and better lives. Responding to new norms in the lives of HNWIs, AIA is focused on helping HNWIs achieve resilient financial planning and optimize their well-being with a structured holistic approach to providing comprehensive solutions.

“Understanding the health and wealth concerns of HNWIs led to the launch of ‘Wealthbeing by AIA’. Wealthbeing is redefining the future of wealth planning by linking wealth and wellbeing. AIA’s strong wealth management expertise and healthcare credentials help HWNIs create more meaningful legacies by living their lives to the fullest,” said Melita Teo, Chief Client Officer and Chief Digital Officer of AIA. Singapore.

Expertise at the heart of your assets

Living a healthy and fulfilling life while building your legacy for generations can be achieved all-in-one with sound guidance. AIA has partnered with the Wealth Management Institute (WMI) to ensure that AIA Insurance representatives are professionally qualified with private banking expertise to provide advice that goes beyond insurance and financial planning to meet the evolving wealth needs of HNWIs. AIA remains the only insurer in Singapore that enhances the skills of its insurance representatives with CACS (Client Advisor Competency Standards) regulatory exams and Certified Private Banker qualifications from WMI to achieve the IBF Qualified Private Banking certification.

AIA’s capabilities also extend to AIA Investments, the investment arm of AIA Group, which focuses on generating long-term sustainable investment returns for clients. It has one of the largest teams of investment professionals in Asia Pacific, comprised of more than 250 investment professionals, who are responsible for managing nearly $340 billion in assets (as of 31 December 2021).

Leveraging AIA’s expertise, the company offers a curated suite of wealth management solutions, ranging from estate planning to wealth accumulation to comprehensive protection coverage. The insurer is here to help HNWIs meet their varied needs and different goals to achieve wellness for themselves and their families with tailored products.

For example, to meet the needs of entrepreneurs and business owners who travel frequently and need access to healthcare on the go, AIA has launched AIA Premier International Medical – comprehensive international medical insurance that allows business owners to choose their coverage based on their preferred geographic location. and access an extensive cashless global medical network with dedicated 24-hour customer service. The plan offers extensive coverage, including outpatient, dental, maternity, optical, and wellness.

Tailor-made heritage

Customers who have AIA policies with total annualized premiums of at least S$10,000 have access to an invitation-only AIA Altitude program, which offers a specially curated range of privileges and experiences to elevate lifestyle and experience with AIA. There are three levels of membership, namely AIA Altitude, AIA Altitude Platinum and the new AIA Altitude Pinnacle for ultra-high net worth clients who qualify with total annualized bonuses of S$100,000 and above. AIA Altitude Platinum and Pinnacle members can take advantage of free will-writing services, advanced healthcare services, and tailored experiences such as exclusive invitations to events, among others.

Maintain a healthier, longer and better life

Results from Agility Research & Strategy’s WealthLens™ Singapore study last year reveal that sustainability is an important consideration for HNWIs. This aligns with AIA’s belief that sustainable and responsible investing can contribute to global goals and benefit the communities we serve. In 2021, AIA Group took bold steps to support a more climate-resilient future by committing to net zero greenhouse gas emissions by 2050, as well as divesting from all of its publicly traded equity and fixed income exposure managed directly in coal mining. and coal-fired power companies. We believe that the common well-being of people and the planet should not be lost in the pursuit of short-term profits.

The Essence of Wealthbeing by AIA

AIA believes that Wealthbeing is the future of wealth planning, where lasting legacies are built not only on wealth but also on health. AIA knows that wealth alone does not enrich lives; resilient financial planning requires more than wealth; it calls for wealth. With a suite of bespoke wealth management and insurance solutions, lifestyle privileges and services, Wealthbeing is a comprehensive approach that meets all the needs of wealthy individuals, enabling them to live healthier, longer and better.